An ezine solo ad can be a very effective way to market your business. That’s because ezines are very targeted. Only people who have requested information on that topic sign up for the ezine and receive its news via email or RSS feed. So if you’re a marketer, you’ll do well to find ezines that target your niche and send out an ezine solo ad or more.

But before you rush out and start sending your ezine solo ad, here are 3 ways to make sure you get the best return on your investment:

1. Do you have a lead capture page for your ezine solo ad? Avoid the wasteful effort that traps so many brand spanking new marketers by not sending prospects to your opportunity site first. Instead, create a lead capture page and grab their name and email so you can continue marketing to that targeted ezine solo ad list.

First off, studies show that your potential customers won’t buy right away. they need to see your offer a minimum of about 7 more times before they make a decision. So your best bet to maximize your “ezine solo ad” is to capture their names and emails through a lead capture page and continue marketing to them.

2. Do your research on the ezines you want to send your ezine solo ad through. Some ezine owners are lazy and a few will flat out lie. Talk to the ezine owner by email or phone. Get some referrals and contact them. Also sign up for that ezine so that you will receive a copy of your own ezine solo ad when it is sent out. Make sure you get a firm commitment for the date and time the ad will go out and watch out for it.

Don’t forget to ask the ezine owner for a copy of your ezine solo ad and how it will look when it is sent out. When you get your copy, make any changes and let the owner know of the changes you made. Be sure to double check any links in the ezine solo ad.

3. Tracking is very important for your ezine solo ad. You can track clicks only or more extensively by using different types of trackers. Click audit is a system that tracks clicks and its free to use. Set up an account and use the link they give you in your ezine solo ad. It will show you how many people clicked your link in your ad.

Tracking software like adtrakz will help you see how your ezine solo ad campaign does in more detail. From here you can pick and choose which ezines to continue to use and which to discard.

Placing an “ezine solo ad” can really help boost your business, put money in your pocket and build your list. Use it often.