The art of persuading your customers is what they want is called pre-selling. The subtle thought that they may lose out if they don’t buy your stuff. Whatever your
stuff happens to be.

One way to do this is to sell you. That’s right, before you even mention your product or service you can sell yourself through your writing style, audio, video, photo images and a host of other ways for the prospect to buy you.

Pre-selling is also the art of building up anticipation. If a friend told you his sales have increased 300% by “some new internet marketing strategy” but never told you what that strategy was you’d be begging to find out what it is? You’d really be chomping at the bit if you had an internet business and were looking to increase your sales too, right?

Mention any benefit that gets your prospects attention without revealing the solution is a great way to control your prospects next action. Once you roll out the solution they will grab it without hesitation.

There are many ways to pre-sell and it’s not just about uncovering your product bit by bit. You can actually give away an entire e-book and use it to pre-sell for another
higher ticket item. The e-book was used to pre-sell and gain trust. This is also an example of the law of reciprocity at work.

You can pre-sell by including a snippet or two from your e-book and mentioning it as a viable solution to driving massive targeted traffic to your website. If people get good advice from your newsletter, they will perceive you as an expert and naturally be more curious.

At the end of the day, its really about giving massive use value to people before you ask them to buy something from you. If you can help people to solve their problems, they will often be very willing to buy products from you over and over again.