There is no point in building a Web site unless you have visitors coming in. One of the main sources of traffic on the majority of sites on the Internet is search engines like Google, Yahoo, MSN, Altavista, etc.. Therefore, try to design a search engine friendly site, you can easily rank in the search engines and get more visitors.
Major search engines use programs called crawlers or robots for indexing Web sites to list their search results pages. They follow links to a page, reads the contents of the page to save it in their own database, making the list as people search for it.
If you want to make your site easily indexed, you should avoid using images on your website. Frames not confuse search engine robots, and they might even leave your site because of this. In addition, managers make it difficult for users to bookmark a specific page of your site without using a long, complicated scripts.
Not present important information in the Flash movies or pictures. The robots search engines can only read text at its source so if present important words into images and Flash movies rather than textual form, your search engine ranking will be affected dramatically.
Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.
