Archive for the 'Website Promotion' Category
If you are building niche sites you will find it is a good idea to start a blog. Your main site may be on a wordpress platform, but starting a blog on another platform will allow you to support your main site with links. How do you start a support blog? Let’s take a look.
A support blog will most likely be started on a free blog platform. There are literally hundreds of places online where you can start a blog to support your main site. The two most well known are probably blogger.com and wordpress.com. These are the two places most people think of when they are starting a blog to support their main site, however it can be beneficial to look to other options as well.
Most beginners take the easy way and build all their support blogs on one network. This is a huge mistake, especially if you haven’t read the terms of service for each platform. This may be easy to keep organized and easy to find, but it can be a huge mistake. Free blog platforms are easy to set up on, but they also own your content. They have the power to delete not only one blog, but your entire account. If you have all of your support blogs on one platform and they decide to delete your account you have nothing to show for your hard work. It’s much better to spread things out over a bunch of sites than to risk everything on one.
When starting a blog to support another site it is also wise to do your support blog on a wider topic or complete niche so you can incorporate more than one niche site. For example, you may have a niche site on something very specific like teaching your golden retriever to stay. That keyword may be great for a niche blog, but it would be great to start your support blog on dogs in general. This gives you a place you can link other dog related sites to. It also gives you more leeway if find someone else’s site you like and want to link back to. It is more likely going to fit in a broader niche blog, than a tightly niched site.
The links you use to point at your main site are the most important thing, they are the reason you are starting a blog on a free platform. You have control over the anchor text of these links and can make sure you get exactly what you want. With that said, make sure your links are created with your keywords as anchor text. This means the actual words underlined that someone clicks on are your keywords. This is what google is looking for when other places link back to your site, the keywords they use in the link.
Creating a support network for your niche sites is a great way to help them improve their search engine rankings. Starting a blog on a free platform is one of the easiest ways to get your support network started. It can seem overwhelming, but remember as you build this network it will be available to you to use on future sites as well.
If you were to talk with a search engine marketing counselor, they would have certain tips to give you. There are many websites these days are not optimized for the search engines. This is important because if you do not have a website which is optimized and shows up in search engine results, you cannot get traffic to your website without having to buy it and this gets expensive.
If you are concerned about how your website shows up in websites, you may inquire about search engine marketing services. These services will usually focus their scrutiny upon three main areas: incoming links, your content, and your keywords. These are factors which are important for the search engines and will result in your website being placed higher in results if you focus on these propositions. This article will talk more about this.
The first of the six aspects a search engine marketing services company will examine is competitive analysis. This is done to see how your website stacks up against the competition along with which companies are in the top ten results and why they are there.
The second component often examined is keyword research. This is used to determine competition for keywords and how you can make sure you are receiving as much traffic for various keywords as you can.
A search engine marketing consultant will also examine page optimization of your website. This is all-important because your website will have a set of different keywords and certain keywords are used for certain pages.
Search engine marketing services companies place great emphasis on site usability. Without a site that is easy to get around, your audience will become disenchanted and exit your site quickly which is not good for your business.
Off page optimization such as link building is the next area which will be focused on by search engine marketing services companies. Link building is important because this is a factor in search engine rankings.
You can also think about using paid search engine marketing such as Adwords. This is an option some search engine marketing consultants will recommend because you can get your website in front of your audience faster than organic search engine marketing optimization efforts.
Can you not see the significance of these operations if you were a search engine marketing consultant? There are established steps that must be done to develop a highly successful website and this website covers many of those steps. Be sure to use these to maximize your website’s chances for success.
If so, then you should that online marketing or marketing of any kind is especially big-time for your success to happen. Think of it like this - you can have the best website and the most astonishing business on earth, but if no one knows you even exist you will never get sales, you will never make money and you will be just another statistic! However, if you take the chance to take advantage of some of the tools available on the Internet, you could easily shine above and beyond anyone else on the net.
Given there are a lot of people that are successful from working online, these people did take advantage of all the genius tools in front of them. One of these tools is to use a professional Internet Marketing company. These people specifically serve people such as yourself that need help in the marketing department. Marketing aspects include that of SEO, SEM, Website design, Online marketing, offline marketing and PPC.. These guys really know what they are doing in terms of how to make you be “seen” when it comes to the market online.
Not only are they the potential tool to your success, but they are also an important facet of your company. It doesn’t matter if you’re a newbie or an oldie at this stuff - new tactics are being produced every single day and it’s important that you are on top of them. Chances are if you aren’t using the tools you need to use to succeed, then your competitors are and you don’t stand a chance! Take a chance, ask for some help, and check some of these Internet Marketers out.
I did some searching on some companies online and this really isn’t as expensive as you would think. Some of these online Marketing packages start out as just around $500. Which will be well worth it in the end. I always like to think about it like this - If you spend say $500 and you make $100,000 with their help, then thet original investment won’t even phase you! If you go with a good company they will be able to give you very specific analytics for PPC and Paid Search Marketing which is obviously what you want. Beware that some of these firms may say that they are “managing” your campaigns but they are only sending you reports.
Even though these businesses are there to support you, it’s still important that you figure out your profit margins because this could ultimately make or break you. It’s important to realize that not every business is as cut and dry as it may seem. Sometimes you need to make changes.
When you want to advertise you want to go the cheapest route. In the local paper there are some things that can be put in for free like lost animal listings. Most everything else you have to pay for. Online however there is a wealth of websites that you can advertise your business or services for free.
The Internet is the best place to go for free advertising. They can target large local markets, and state wide markets and even further. They have large advertisers that place linked ads on their classified pages and that is how they make their money.
The secret to where the free classified ads sites make money is in the click ads that appear on the pages of their website. They get paid per click. They also charge for premium features such as adding a picture to your classified ad they do quite well with this.
It wouldn’t hurt to advertise on a few free classified ads sites. Keep your ads clear, and short, but keeping pertinent information in like what you are selling, price, and brief description of the item or service. People want to know what to expect. Remember that these are targeted advertisements; most people will not be in the area where you are selling a car, unless they are looking for one. Make sure that you can advertise locally for things such as that.
If you have smaller items you may want to hit a larger audience. So advertise in local and global. The choice is yours just make sure you add shipping into your price. Read other ads to get a feeling for how they should read. See how fast the ads move, that is to say how quickly items sell. This is important for you to know what to expect.
You can eve post a picture with your ad of a product that is for sale, like a bike or a car. This adds more interest to your ad and draws more attention. Why pay money and not have the same options? It just seems ridiculous.
These ads can stay up from 7 to 30 days depending on the requirements of the classified ad site. Some have more restrictions than others do. Look for one that has links to local sites, and one that is high in the search rankings.
Check the word limits on the pages to see if there are any, most do have a word limit, but there are those rare few that do not. Also look at the terms of service, ads may start out free, but have a cost later. So be sure to know what you are getting into. If they ask for a credit card then you know it is not truly free.
A link building service is thought to be of critical importance by most webmasters. This can be an important resource for you to get a new website moving as quickly as possible or even to pump up lagging traffic volumes on a site that has been in existence for years. In either case your link building service will provide a large volume of links around the Internet that are referencing your site.
When your link building service places links in context that word context can have a variety of legitimate meanings. In some cases the context is strictly limited to hyperlinked anchor text and in other cases the proper context is to simply have that link in the midst of text before and after it on the page that is relevant to your website.
The more subtle method for placing links to your site is to have reference to your site and the appropriate link in a more neutral or noncommercial setting.
In this way a link building service will be an essential part of your growth process whether you have a brand new site or you have a long-established site in which you are simply trying to increase traffic levels.
Your goal in building links is to ensure that the links influence either the search engines spiders or actual eyeballs from people seeing what is essentially your advertisement. In an ideal situation your link building service will be able to accomplish both of these objectives. You want to influence search engines spiders but you also want people to click the link and visit your site.
A link building service should see to it that most if not all of your links would actually appear along with relevant text before people that are utilizing the Internet. After all, search engines do not buy your products or services it is people that pay you money.
Your link building service should also place these links where are the various search engine spiders will easily and frequently find them. For search engine purposes it is not quite as necessary that your link be placed on a high traffic site as much as it is that your link be placed in a position where the search engine spiders will constantly encounter it.
Link building service is therefore working on your side when it can strike a balance between the constraints of your budget and the reality of promoting your site to both search engines spiders and customers.
You will make more money from your efforts with this series of 25 articles.
You can buy many courses on article marketing that address the subject in general terms but I haven’t seen any that show you exactly how to get the click-through to your website or affiliate link.
You will often find advice like “you should never say everything” and “leave out crucial details so they have to go to your link to ge the answers”, etc.
It’s fine to say that but when you actually start writing you need specific advice that you can actually use.
What is needed is for someone to speak out about proven techniques that get people to click on the affiliate link or the link to your website.
If you start to look at some of the articles in the article directories you’ll find that most articles are junk. They don’t provide any useful information, provoke thinking, arouse curiosity or anything that would motivate people to take action.
You’ll learn exactly what works and what doesn’t in this series of articles. Here are some examples of the kinds of topics you will see:
* Learn How You Can Plan Out The Goal Of Your Article So People Click On Your Link
* Learn To Attract Attention So The Search Engines Send Lots Of Traffic To Your Article
* Get The Attention Of Your Target Market To Your Article
* Arouse So Much Interest In Your Subject That The Reader Is Almost Hypnotized
* Surefire Ways To Establish Credibility So Your Reader WANTS To Follow Your Suggestion To Go To Your Website Or Affiliate Link
* Learn To Provide So Much Value So Your Reader Feels Obligated To Pay You Back By Following Your Suggestion To Click On Your Link
* Lots Of Details On Keyword Research For Article Marketing
* Learn Secret Research Techniques To Find The One Piece Of Information That Your Reader Will Appreciate You For Forever
Some of these topics are similar to what you will find in copywriting courses. But article writing is a little different from writing a sales letter. There are certain copywriting principles that can be applied to article marketing but with a little modification.
You will be able to apply the principles of “Click-Inducing” articles to any subject.
This is a series of 25 articles that will help you make more money from your articles.
There are several good courses on article marketing but I’ve never seen one that talks about the money-making aspect of the business. They all talk about the writing of the article and the resource box in general terms. You need to know exactly how to get people to click your affiliate link or the link to your website.
Sure, the course will say things like “you should never say everything” and “leave out crucial details so they have to go to your link to get the answers”, etc.
The reality is that when you actually start writing, it is hard to know what to write and what to leave out. And really, is that all there is to it?
What is needed is for someone to speak out about proven techniques that get people to click on the affiliate link or the link to your website.
You’ll find that most of the articles in the directories are junk. When you read them you’ll find that they don’t provoke thinking, arouse curiosity or even provide any useful information. There is nothing to motivate their reader to click on the link to your website.
I’ll show you exactly what works and what doesn’t in this series of articles. I’ve listed examples of some of the topics here:
* How To Plan Out The Goal Of Your Article So You Get The Click
* Learn To Attract Attention So The Search Engines Send Lots Of Traffic To Your Article
* Get The Attention Of Your Target Market To Your Article
* Specific Techniques To Arouse Interest Interest In Your Subject So Your Reader Is Almost Hypnotized By Your Words
* Establish A Solid Base Of Credibility So Your Reader WANTS To Follow Your Suggestions To Click Your Web-Link
* Learn How To Provide So Much Value In Your Article That The Reader Feels Obligated To Give Back By Clicking On Your Link
* Learn All The Ins And Outs Of Selecting The Right Keyword For Your Article Marketing
* Learn Secret Research Techniques To Find The One Piece Of Information That Your Reader Will Appreciate You For Forever
You will find that some of these topics are like what you would find in a copywriting course. But there are some differences in article marketing. These subtle differences will be detailed for you so you can make the most of your article writing efforts.
You will be able to apply the principles of “Click-Inducing” articles to any subject.
A link building service is considered to be essential by most webmasters. In order to get your new website off the ground in terms of being recognized and acknowledged by the search engines it is absolutely imperative that you have many links spread around the Internet that are referencing your website. Naturally you also want this link building service to place links in proper context.
When your link building service places links in context that word context can have a variety of legitimate meanings. In some cases the context is strictly limited to hyperlinked anchor text and in other cases the proper context is to simply have that link in the midst of text before and after it on the page that is relevant to your website.
The more subtle method for placing links to your site is to have reference to your site and the appropriate link in a more neutral or noncommercial setting.
In this way a link building service will be an essential part of your growth process whether you have a brand new site or you have a long-established site in which you are simply trying to increase traffic levels.
In order to increase traffic levels to your site it is essential that either the various search engines or the people viewing your link come to associate that link text with the emphasis on your site. In the best of all situations the link building service should arrange your links to your site in a way that subtly influence both the search engines and also present a reason for Web surfers to click that link and visit your site.
A link building service should see to it that most if not all of your links would actually appear along with relevant text before people that are utilizing the Internet. After all, search engines do not buy your products or services it is people that pay you money.
Your link building service should also place these links where are the various search engine spiders will easily and frequently find them. For search engine purposes it is not quite as necessary that your link be placed on a high traffic site as much as it is that your link be placed in a position where the search engine spiders will constantly encounter it.
In other words, for you to be successful in bringing traffic to your website you need a link building service that takes a balanced approach toward attracting both people, with your advertisement, and search engine spiders with information on the product or service that you are selling.
Talk shows have long been used on television by all kinds of famous individuals, especially actors, to advertise their work to the general public. Celebrities often take advantage of popular talk shows, encouraging people so see their latest movie or buy their latest CD by providing a preview on the show.
An Internet Marketer won’t have much of a chance to feature their latest information product on Live! With Regis and Kelly, but they can get booked on an Internet Talk Radio show. There are a growing number of websites featuring audio and podcasting.
The interviews conducted during these Internet talk radio shows are recorded from phone conversations. These conversations can be on a conference call with an audience or one on one. Later, they are loaded onto the website so that people can listen to and download them.
Internet talk radio shows are easier to produce, since available technology makes the recording process quite simple. In fact, a Google search for “Internet talk radio” produces over 190,000 results.
People who listen to Internet talk radio shows do not have to listen when the broadcast is happening at a certain time of day; they can go online and listen whenever they want. Websites that host such talk radio shows are usually free, but some charge for the download of such programs.
Another bonus is that since so many websites are adding radio shows to their sites, it is easy to find radio shows targeted to your market. You can locate them by doing a simple Google search.
You should send the host a press release if you are interested in being a guest on an Internet talk radio show that you have found. The press release you send is a simple document that tells the show’s your contact information, general information regarding your business, and details of current offers or special events that you would like to promote.
An Internet talk radio show is one excellent place to promote your products or services. You can promote anything that your business sells, tangible or otherwise, by being a guest on an Internet talk radio show.
The term Niche marketing is bandied about by online marketers like it’s the cure for all ills. You can’t turn around in one of those heavily trafficked internet seminars where thousands meet to “find the cure” without running into half a dozen splinter groups discussing the merits/demerits ( but mostly merits ) of tightly focused Niche marketing.
So, for the newbies amongst us, what is niche marketing? Can we eat it, buy it, use it up or make the ecology green with it?
So how would we define it ? * It’s the current fad, but its not ( This one has really long legs ) * It’s not going to be a good Xmas present - so don’t look for it * It’s not going to make anything bigger longer or … ( u get the msg ) * It’s not likely to be a new job opening anywhere soon
So Let’s Look at An Example
Some would say that the definition of Niche marketing is narrowing down a broader need in the market places until one derives at a much more focused segment that has little or a smaller but reasonable number of competitors.
Marketing to those that buy - Basketball shoes. Niche or not? Not - Michael Jordan running shoes. Niche or not. Not (What did that surprise you?) - Michael Jordan HighTop running shoes. Niche or not? Feeling the sun yet ? - Michael Jordan HighTops signed by the great one himself . Niche or no Niche? Jackpot !
So, the warmth of the sun is shining on our face, its going to be a great day. We can now see the light, yaddy yaddy, yaw. So where do we go from here? We have accurately identified a niche right? And isn’t that what everyone is talking about? Do we stock up now or wait for Christmas?
Not by a long shot. If you are reading this now, thinking that I am holding back, stop, don’t do it. Our research hasn’t even begun yet.
Don’t mistake an example of what the end product might look like with the actual process used to find that niche market. That was NOT the process, in fact, its not even close to the process. While the process can be done manually, you really need a tool since you want to examine and reject tens and tens of potential niches before settling on one to promote. And by the way, even if one of the niche tools highlighted this particular example and a week later 4 friends asked me for the same product I would still have some hesitations…
So, did I just give you a really bad Niche Market example?
It wasn’t necessarily a poor example, but the truth is - far more research is required. To start off with, are those actually the keywords that people use to search for this product? In the past, only search engine statistics could tell us that. Then there were great search engine tools that could help further filter that information. But to help determine whether its a great Niche product, even search engine tools like wordwatcher can only go so far.
Competitive websites and the number of potential clients would have been enough data to help in quantifying this as a niche product — in the past. But not now. The competition has gone considerably further than that in their analysis and so must you - even as a newbie.
Perhaps you are experienced and know that this was not the process used to find niches. Perhaps you are still using the tools inside google adwords, or google trends or wordwatcher. They are time tested and have worked wonderfully for the past few years but a newbie using a niche market tool and having little or no knowledge of the existing search tools from Google could blow you and I out of the competitive water in less than 5 minutes.
Competitive Niche tool products go significantly further than just how many potential clients are searching and whether the competition has the keyword on their site. They use algorithms that use several additional variables for ranking competition. They can immediately open affiliate sites like clickbank and others with a related product already found and ready for you to use. They can find articles from Private Label Sources for reprint. And this is less than a 1/10th of their abilities.
Why anyone would want to search for niche products the old manual way is really beyond me. Save yourself some time have a look at a few potential products that you can use. There is a list on my site.
